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MacUpdate also provides another paid membership option, which it calls promo membership, which provides unlimited Desktop downloads as well as additional promotional bundle incentives. Users requiring unlimited updates can do so at a further annual cost.
MacUpdate Desktop was a freemium app, giving users up to 5 free updates per month at no charge. Nevertheless, MacUpdate has experienced a more than 50% rise in its Alexa Traffic rating since its new partnership with AdRoll, a retargeting advertisement company, and the deployment of Version 6 of its MacUpdate Desktop application. In addition, programs purchased through the Apple Store are, for the average user, incompatible with MacUpdate Desktop updates unless the program defaults to the Apple Store. Version 6 of the software, however, has attracted complaint from customers regarding its efficacy and reliability. Programs not tracked by the MacUpdate website are not able to be updated.
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In July 2014 MacUpdate launched a new version of its MacUpdate Desktop application (Version 6) which enables members to automatically update any Macintosh-compatible software on their computer that is also tracked by MacUpdate. The MacUpdate Promo program has since then transformed into MacUpdate Shop In 2007, MacUpdate launched the MacUpdate Promo Shop, which offered a Macintosh application or bundle of applications at a discount. A membership service is also available that offers users expanded services such as email notifications, watch lists, daily email newsletters, and the ability to rate and review software, and discounts on software sales. The website is free to use with or without signup. It does not list Microsoft Windows or Linux software, although it does list some software that has been ported from Linux and requires Apple's X11 environment.
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MacUpdate is updated daily, listing the newest updates and releases of Macintosh software for the Mac OS X operating systems. Magazine had Macupdate listed as the 233rd. In 2010, the last year that data is publicly available for MacUpdate on that site, INC. Inc magazine also listed it as the fastest growing company in Michigan and the fifth-fastest growing retail company in the United States. 2006) was the 114th fastest growing privately owned company in the USA. Continuing examples of this include an " anti-virus security" scan that also downloads Clario software when users attempt to download any app from MacUpdate. Macupdate's promotions include dark and misleading patterns.
Since the acquisition, MacUpdate has been heavily promoting Clario products on the site including the panned MacKeeper. In 2020, MacUpdate was acquired by Clario Tech ltd., a London-Kyiv based cybersecurity company. As of March 2021, MacUpdate hosts 32000 apps available for download. MacUpdate has been featured in several magazines and newspapers including The New York Times, USA Today, Detroit News & Free Press, The Philadelphia Inquirer, Macworld, and MacLife. Clario Tech also own the MacKeeper product, which has been categorized as a rouge application, adware and a potentially unwanted application by various anti-virus companies. MacUpdate is owned and operated by Ukrainian Clario Tech. MacUpdate has attracted criticism for bundling adware.
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MacUpdate is a Macintosh software download website founded in the late-1990s.
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